Measuring Online Sensory Consumer Experience: Introducing the Online Sensory Marketing Index (OSMI) as a Structural Modeling Approach

Measuring the Customer Experience in Online Environments: A Structural Modeling Approach

Intuition and previous research suggest that creating a compelling online environment for Web consumers will have numerous positive consequences for commercial Web providers. Online executives note that creating a compelling online experience for cyber customers is critical to creating competitive advantage on the Internet. Yet, very little is known about the factors that make using the Web a c...

Marketing Implications of Online Consumer Product Reviews

Providing a Comprehensive Branding Pattern for Organic Product with a Sensory Marketing Approach

Today, the world faces a major problem called population growth, one of the consequences of which is food shortages. Therefore, organic farming is considered as one of the most effective approaches to responding to the challenges facing human beings in realizing sustainable development. The purpose of this research is to provide a comprehensive model of branding for sensory marketing based on a...

Modeling Online Consumer Product Search∗

Using publicly available aggregate data at an online retailer, we study how consumers search for durable goods. Specifically, we investigate the search patterns when, as is common with durable products, the total set of options consumers can choose from is very large. To study search patterns, we propose to analyze our aggregate data by defining a product network, consisting of the products and...

Measuring the Flow Construct in Online Environments: A Structural Modeling Approach

Though marketers are beginning to gain an understanding of the marketing strategies that will attract visitors to Web sites (Hoffman, Novak, and Chatterjee 1995; Morr 1997; Schwartz 1996; Tchong 1998), very little is known about the factors that make using the Web a compelling experience for its users, and of the key consumer behavior outcomes of this compelling experience. Recently, the flow c...